design: impulsant
Monday, January 10, 2005

E-mail is old reactions

Boris recently posted a story on this page about e-mail being old media. According to the young generation it was old, slow and they associated it with parents, homework and business.

I used his quote today in a guest lecture. He asked me to record the reactions of todays marketing students, and I figured I'd share them with all of you.

Everybody (49 students) except for one used MSN. But the term instant messenger was however totally unknown to them.

Anyway, the reaction to e-mail being considered old by our newest generation was: well, they don't have to use it now. They will change their opinion once they start studies and work, since then not everybody is online and you need e-mail to communicate. It's much more efficient to use MSN when they are online, but the older you get, the less time you spend online, the more efficient e-mail becomes.


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