design: impulsant
Monday, December 13, 2004

Viral Marketing 2.0

A great article on WIRED.com about a guy who made an ad for the iPod Mini from Apple. What's newsworthy is not that this ad is being downloaded like crazy and that people are emailing it to each other, but the fact that this isn't a parody. The ad is real, real good and people like it. Some marketeers see this as a new form of Marketing or to be more specific; Viral Marketing 2.0. Not just something that is being passed around because it's funny but because it's serious and has quality. Just think about it for you own product or company; how can you make your customers love you so much that they will spend 5 months working on an ad for free. Makes you think about customer support in a different way, doesn't it?

2 Comments:

  • http://www.theredcup.com

    Starbucks viral marketing video (not as good as the iPod Mini homemade vid)

    By Blogger droombos, at 12:42 am  

  • Interesting. Come to think of it: Harley Davidson never commissioned any of the leather bikerboys tattoo's so why would an unsollicited not endorsed quicktimecommercial be 'marketing' or even 'viral'? Just because it is downloaded a couple of thousand of times? It does raise a good question tho. If non specialists can easily distribute cheap commercials will they? I think yes.

    By Blogger Bram, at 3:30 pm  

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